My target customers are located in ...

• Local area
• Local region / state
• National
• Global

How suitable is the location / site for my business?

Personal Factors

• Climate
• Schooling
• Health Care
• Proximity To Family And/Or Friends
• Housing
• Shopping
• Cost Of Living
• Other
• Overall Quality Of Life

Economic And Demographic Factors

• General Prosperity Level
• Rate Of Population Growth
• Size of Likely / Intended Target Market
• General Income Level / Purchasing Power
• Business Climate (Buoyant vs Sluggish)
• Likely Future Economic Growth / Development
• Growth Prospects In Your Industry
• Competition (Weak vs Cutthroat)
• Government Support And Initiatives
• Community Business Support
• Geographic / Climatic Factors
• General Business Costs (Including Taxes)
• Compatibility With Other Business Activities In Location

Site Selection Factors

• Occupancy Costs
• Site History
• Pedestrian / Vehicle Traffic Flow
• Vehicle Access
• Customer Parking
• Visibility To Passing Traffic 
• Overall Appearance of Premises
• Image / Reputation of Business / Shopping Area
• Size of Premises
• Potential For Expansion
• Quality of Fittings and Fixtures
• Shape (Depth and Frontage) Of Premises
• Overall Attractiveness of Site
• Local Professional Support (e.g. Chamber of Commerce)
• Zoning Regulations
• Proximity to Major Stores ('Pulling Power')
• Proximity To Professional and Business Services (e.g. Accountant, Bank)
• Availability of Essential Services (Water, Gas, Power, Fire Brigade)
• Compatibility With Other Firms In Immediate Area
• Proximity To Seal, Rail, or Road Transport Facilities

(write your answer down for all that apply above ...)

Source: Alan Williams "So ... You Want To Start Your Own Business?"